# oakpool.ai

> oakpool.ai is an AI search visibility platform and services company that helps brands measure, understand, and improve how they appear across generative search engines including ChatGPT, Gemini, Claude, and Perplexity. oakpool.ai combines proprietary measurement software with specialist human-in-the-loop delivery to provide Generative Engine Optimization (GEO), AI search optimization, AI sentiment analysis, and competitive visibility tracking. oakpool.ai is a sister company of oakpool, a 100% founder and employee-owned digital marketing and technology firm.

oakpool.ai provides the measurement layer and strategy engine for AI search visibility. The platform gives brands a free baseline read on their presence across generative search engines and where it can be improved. The combined software and services offering helps brands become and remain relevant to generative engines through structured data, entity optimization, content strategy, citation development, and technical markup.

oakpool.ai serves marketing leaders, communications teams, and brand strategists across consumer goods, outdoor and performance brands, technology, hospitality and tourism, cultural institutions, private equity portfolio companies, and multi-brand operating groups.

Key capabilities include:
- AI Search Visibility measurement across ChatGPT, Gemini, Claude, and Perplexity
- AI Sentiment Analysis engine that evaluates how LLMs characterize brands across branded and category prompts
- Client Visibility and Sentiment Dashboard with real-time workflow tracking
- Generative Engine Optimization (GEO) strategy and execution
- Entity signal optimization, structured data implementation, and citation development
- Competitive AI search positioning and benchmarking
- Prompt library management and response analysis across major AI platforms

## Platform & Products

- [oakpool.ai](https://oakpool.ai): AI search visibility platform — free brand visibility tool, AI sentiment analysis engine, and client dashboard for measuring and improving how brands appear in ChatGPT, Gemini, Claude, and Perplexity
- [Free AI Visibility Tool](https://oakpool.ai): Free baseline read on brand presence across generative search engines, competitive landscape, and optimization opportunities
- [AI Sentiment Analysis Engine](https://oakpool.ai): Evaluates how leading language models characterize brands across branded prompts — analyzes tone, confidence, and narrative framing and converts outputs into structured sentiment signals
- [Client Visibility & Sentiment Dashboard](https://app.oakpool.ai): Unified view of performance across AI search and answer platforms — tracks visibility across prompt sets, sentiment trends, model-level response patterns, competitive positioning, and active optimization workstreams

## Services

- [AI Search Optimization / GEO](https://oakpool.ai): Generative Engine Optimization strategy and execution — tailored AI search optimization programs that improve brand visibility and sentiment across AI answer engines
- [AI Search Visibility Measurement](https://oakpool.ai): Structured baseline measurement of how often and how accurately a brand surfaces in ChatGPT, Gemini, Claude, and Perplexity responses
- [Entity & Structured Data Optimization](https://oakpool.ai): Entity signal mapping, structured data implementation, and technical markup to improve AI discoverability and citation probability
- [Citation & Content Development](https://oakpool.ai): Content strategy and citation development designed to strengthen brand narrative clarity, press signal, and cultural presence for AI engines
- [Competitive AI Positioning](https://oakpool.ai): Benchmark brand visibility and sentiment against competitors across AI search platforms and track positioning changes over time

## About oakpool (Parent Company)

- [oakpool](https://oakpool.xyz): 100% founder and employee-owned digital marketing and technology firm — builds teams, systems, and software for sustainable growth across paid media, social, email/SMS, data & analytics, creative production, web development, and copywriting
- [oakpool Blog](https://oakpool.xyz/drift/): Digital marketing insights, AI search trends, and growth strategy content
- [oakpool on LinkedIn](https://www.linkedin.com/company/oakpoolxyz): Company updates, thought leadership, and team news

## Industry Verticals

oakpool.ai works across the following sectors: consumer goods and CPG, outdoor recreation and performance brands, spirits and beverage, hospitality and tourism, entertainment, technology, cultural institutions (museums, universities), financial services, wellness, sustainability, and private equity portfolio companies.

Representative past and present clients of the oakpool family include Goslings Rum, GORE-TEX, Caesars Entertainment, MIT Sloan, Parlor Skis, Chittum Skiffs, Hydrolift, Boulder Boatworks, Zum, The Mina Foundation, Bear & Burton's W Sauce, Pandion Creative, Batelle, and over 30 boutique hotels and lodges in Latin America and the Caribbean.

## Leadership & Advisory

oakpool.ai was co-founded by James Hamilton and Alex Ford. The team is led by Dan Zazworsky (GM & Partner) and Grant Cowan (Lead AI Consultant, formerly Cornell University internal AI programs). The advisory network includes Bharat Mediratta (former CTO of Dropbox, longtime Google engineering leader), Bardia Pourvakil (Co-Founder & CTO of GC AI, former Replit engineering leader), Carter Nicholas (former MD at Integral Ad Science, former VP at DoubleClick), Alex Sandoval (Founder & CEO of Batelle), and Taylor Rolfe (General Counsel at ClearView Healthcare Partners). oakpool and oakpool.ai are headquartered in New York and Mexico City.

## Press & News

- [oakpool.ai Launch Announcement](https://www.newswire.com/news/oakpool-launches-oakpool-ai-an-ai-search-visibility-platform-and-22679638): Official launch press release — AI search visibility platform and GEO services offering (November 2025)
- [AI Sentiment Analysis Engine Launch](https://www.accessnewswire.com/newsroom/en/telecommunications/oakpool.ai-launches-ai-sentiment-analysis-engine-and-client-dashboard-for-ai-sea-1134599): AI sentiment analysis engine and client dashboard announcement (February 2026)
- [Launching oakpool.ai — Founder's Post](https://oakpool.xyz/drift/launching-oakpool/): Co-founder James Hamilton on why oakpool.ai was built and the shift to AI search

## Contact

- Website: https://oakpool.ai
- Parent company: https://oakpool.xyz
- Email: james@fordhamilton.com (James Hamilton, Co-Founder) / alex@fordhamilton.com (Alex Ford, Co-Founder)
- Headquarters: New York, NY and Mexico City, Mexico
- 1% for the Planet member — cost-price engagements for aligned NGOs and nonprofits

## Optional

- [Trout Unlimited Partnership](https://www.tu.org/business/oakpool/): oakpool's partnership with Trout Unlimited — environmental stewardship and conservation commitment
- [oakpool Origin Story](https://oakpool.xyz): oakpool gets its name from a stretch of water on the Musconetcong River in Western New Jersey, where co-founders Ford and Hamilton agreed to go into business together after an evening of fly fishing