Improve your
AI visibility.

Generative Engine Optimization (GEO) is the work of improving how a brand appears in answers from AI systems such as ChatGPT, Gemini, Perplexity and Claude. It focuses on whether those systems include, cite and recommend the brand.

SEO improves a site for Google and other search engine rankings. GEO improves the signals used in AI-generated answers. Search engines rank pages. AI systems compose answers from multiple sources. Both matter, and oakpool.ai works across both.

ChatGPT offers paid advertising placements, and we offer a ChatGPT Ads service to manage those campaigns. Organic visibility is a separate part of the work. For organic answers in ChatGPT and Gemini, we improve the public content, structured data, technical signals and authority AI systems use to understand your brand.

Our GEO Health Grade measures presence, rank, frequency, evidence quality, context relevance, and tone, then reports a letter grade from A to F. We use fixed, versioned prompt libraries so results remain comparable over time. We also benchmark sentiment overall, by dimension, by engine, and against competitors.

No. Customers still use search engines, and AI gives them another way to find information. SEO remains a foundation. GEO adds work focused on AI answers.

llms.txt is a proposed standard for helping AI systems interpret website content. Its effect varies by platform, and it is not a complete GEO strategy. Clear, machine-readable content can help systems access a site, but it is only one signal.

We combine proprietary AI visibility software with content engineers who execute the work in house. The software measures visibility, sentiment and competitors. Our team carries out technical GEO and SEO, on-page content, off-page authority, tracking and reporting.

Our content engineers write, structure and publish the content AI engines cite, and handle the technical work that makes it readable to machines. They combine content creation with technical GEO and SEO, then use visibility and sentiment data to guide the next round of work.

We begin with a one-month audit and strategy sprint covering GEO, sentiment, SEO, competitors, and market context. It produces a current-state view, a 12-month roadmap, and KPIs for baseline, 3, 6, and 12 months. Retained work follows four pillars: technical GEO and SEO, on-page GEO, off-page GEO, and tracking and reporting, with quarterly reviews.

The free GEO audit checks how AI systems find and describe your brand. The free sentiment audit examines the tone of those descriptions. Both are available on oakpool.ai and provide a practical starting point for further work.

No. AI systems are not fully observable, and no outside provider controls their answers. We use repeatable measurement, documented evidence, and in-house execution to improve the signals those systems can use.